Tailored Designs

I design clear visuals and digital experiences that help brands communicate with confidence. I’ve worked with small businesses and marketing teams on UX flows, branding, and digital content, and I enjoy solving problems through thoughtful design and simple user experiences. My background spans UX/UI, graphic design, social media, and front-end web work.

Education

Interactive Media Design, Seneca College, Canada, 2022-2024

  • 3-D Design, Front End Web Development, User Experience (UX), User Interface (UI), Graphic Design, Digital Marketing Strategies and Motion Graphics.

  • Capstone Project: "Chupa Chups Rebrand & UX Design" Updated branding to be more modern and appeal to a wider demographic. Designed a mobile app for customers to place orders and connect with the brand.

Experience

Digital Marketing Coordinator, Cast In Love, Canada, April 2025 — July 2025

  • Designed flyers, catalogs, and social posts that supported sales inquiries and strengthened brand visibility.

  • Introduced SEO focused updates for Instagram and Google Business through keyword and hashtag research, helping the profile appear in front page searches.

  • Managed customer messages across social media and email, reducing response time to same day replies.

  • Used ClickUp and Trello to track tasks, organize orders, and keep weekly planning on schedule.

Web/Graphic Designer, Next Pulse Marketing, Canada, October 2024 — January 2025

  • Designed a full visual identity including logo, color palette, and brand guidelines to support a new business launch.

  • Created wireframes and a user-friendly website layout in Figma to improve clarity and navigation.

  • Built and launched a responsive WordPress site using Elementor, improving the overall mobile browsing experience.

  • Worked with the marketing team to align visuals with messaging for campaign consistency.

Freelance Designer, Self-Employed, Canada, May 2024 — June 2025

  • Designed social media graphics using Canva and Adobe tools to help clients strengthen their online presence and engagement.

  • Edited and enhanced photos for websites and ads, improving visual quality and brand presentation.

  • Sketched characters and illustrated assets for branding and promotional campaigns.

  • Managed multiple client projects at once, keeping deadlines and communication organized through Trello and ClickUp.

Skills

Design Tools

Adobe Photoshop, Illustrator, InDesign, Premiere Pro, After Effects

UX/UI

Figma, Adobe XD, wireframing, prototyping, user flow design

Web

WordPress, Elementor, Framer, Hostinger, HTML/CSS/JavaScript

Social & Marketing

Canva, content creation, campaign planning, basic SEO, Brevo

AI for Design

Adobe Firefly, Canva AI tools, ChatGPT, Midjourney

Project Management Tools

Trello, ClickUp, Notion, Google Workspace, Miro, Word, Excel, Teams

Customer Engagement

social media messaging, email communication

Soft Skills

time management, collaboration, problem solving

  • Proficient in Figma, Adobe Creative Suite, and Framer.

  • Strong understanding of user-centered design principles.

  • Ability to conduct comprehensive user research and usability testing.

  • Excellent problem-solving skills and attention to detail.

Interests

  • Researching the latest trends in technology and design.

  • Finding bugs and errors while exploring applications and games.

  • Making small adjustments to spaces to improve efficiency of tasks.

  • Experimenting with various recipes to find the tastiest yet healthy dishes.

Interested in connecting?

Let’s talk projects, collaborations, or anything design!

Interested in connecting?

Let’s talk projects, collaborations, or anything design!

Interested in connecting?

Let’s talk projects, collaborations, or anything design!

Viktoriya Epifantseva

Viktoriya Epifantseva

Viktoriya Epifantseva

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