Logo Development: Chupa Chups

Role

Graphic Designer

Industry

Confectionery

Duration

1 Month

This was a fun project focused on reimagining the Chupa Chups logo with a fresh, playful twist. The goal was to create a logo that would bridge nostalgia and modern appeal, something that would resonate with longtime fans while also attracting a new generation of candy lovers.

I started by sketching several logo concepts inspired by the brand’s fun personality, incorporating elements like lollipops, clouds, sparkles, and rainbows. The final concept features a rainbow-shaped design with rounded edges and a bold black outline for contrast. The color palette mixes soft pastels with vibrant tones:

  • Cream white for warmth

  • Pink for nostalgia

  • Yellow for energy

  • Blue for calmness

To support the identity, I also designed a set of circular patterns that could be used across packaging, apps, or social media, adding flexibility and brand consistency across different platforms.

This was a fun project focused on reimagining the Chupa Chups logo with a fresh, playful twist. The goal was to create a logo that would bridge nostalgia and modern appeal, something that would resonate with longtime fans while also attracting a new generation of candy lovers.

I started by sketching several logo concepts inspired by the brand’s fun personality, incorporating elements like lollipops, clouds, sparkles, and rainbows. The final concept features a rainbow-shaped design with rounded edges and a bold black outline for contrast. The color palette mixes soft pastels with vibrant tones:

  • Cream white for warmth

  • Pink for nostalgia

  • Yellow for energy

  • Blue for calmness

To support the identity, I also designed a set of circular patterns that could be used across packaging, apps, or social media, adding flexibility and brand consistency across different platforms.

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