Print Marketing Design for Cast In Love

Flyer 1: Gold & Black Launch Promo – Front Side

Format: 5x7" double-sided
Target: Families, parents, and grandparents
Use: Handouts, mailers, and local newspapers

Design Goals:
The client requested a luxe, emotional feel to reflect the value and sentiment behind their custom keepsakes. This side was focused on high-impact messaging and visual appeal.

Design Choices:
I leaned into a rich black and gold aesthetic to give the flyer a premium look while emphasizing the emotional message. A real casting photo and heartfelt copy help create a deeper connection with the viewer.

Outcome:
This side of the flyer captures attention quickly and introduces the brand story and value of the product, helping position the service as both premium and meaningful.

Gold & Black Launch Promo – Back Side

Design Goals:
This side was meant to expand on offerings and build credibility through testimonials and a full service list. It’s designed to educate, build trust, and encourage action.

Design Choices:
Icons and short descriptions were used to visually guide viewers through the service options. A testimonial and founder quote were added to personalize the brand and establish trust. The QR code and contact info offer a clear call to action.

Outcome:
Paired with the front, this layout creates a well-rounded mini-brochure that communicates the product’s value, the emotional benefit, and how to get started.

Flyer 2: Spring Promo Flyer – Couples Campaign

Format: Single-sided, 8.5x11"
Target: Couples and families in the GTA area
Use: Studio handouts, newspaper inserts, digital distribution

Design Goals:
This flyer was designed to promote a limited-time spring offer, with a focus on attracting couples. The tone is soft, emotional, and romantic, while still informative and clear.

Design Choices:
I used a light pink palette paired with floral accents to evoke warmth, love, and seasonality. The layout balances eye-catching headlines with clear contact details and a scannable QR code for social media traffic.

Outcome:
This piece serves both as a promotional tool and a brand introduction, offering a soft entry point for new clients unfamiliar with custom casting. It’s optimized for print and digital sharing.

Flyer 3: Updated Flyer for Smaller Formats + Limited Time Promo

This version of the flyer was redesigned with legibility in mind for smaller print formats. The content was simplified to focus on the most important details, making it easier to scan quickly. Typography, spacing, and layout were adjusted to ensure clarity without losing the brand’s visual tone or message.

Door Hanger Version

To adapt the flyer for door-to-door promotion, I created a streamlined door hanger version that retained only the most essential information. Key messaging, visuals, and contact details were prioritized to ensure quick readability and impact at a glance. The format was adjusted for print specifications while maintaining the brand’s premium, emotional feel.